Joanna London is a Surface Designer graduating from the London College of Communication (previously the London College of Printing) in 2006 with a Foundation Degree in Surface Design passed with Distinction. The Surface Designer is concerned with 2D pattern and decoration, often working with repeat patterns for the production of textiles and wallpapers but able to apply decoration to practically any surface.

She designs surface decoration for ceramic tableware and applies this using a print technique. Her designs evolve from drawings, paintings, collage, textile work, other scanned materials and digital photography.  These images are scanned or downloaded into the computer and then manipulated using graphics programs to create designs which are applied to tableware.

Her tableware designs are digitally printed in ceramic inks to produce transfers which are then applied by hand to pre-glazed ceramic pieces. She uses fine bone china tableware principally sourced from the Stoke on Trent potteries. Once the transfer is applied, the piece is fired in her kiln. The printed designs become an integral part of the glaze allowing the tableware to be dishwasher and microwave proof.