Keep Calm Gallery was established in January 2007 by Lucas Lepola and Hayley Thwaites. Born out of their passion for typography in poster design, British heritage and the medium of screen printing.

In the beginning Keep Calm Gallery was run from their university halls and after graduating they each worked from their parent's homes a few hundred miles apart. The site is now run from their home office in East Dulwich, London where they live with their two mischievous kittens, Maisy and Alfie.

Hayley, 24 has a degree in the History of Art. Lucas, also 24 has a degree in Business and Management. They share all tasks, from day to day jobs, to the design of new products.